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American Bandstand

American Bandstand was a US television show in the form of a dance party. Originally called ‘Bandstand’, it began in 1952 as a local Philadelphia broadcast on the ABC network affiliate WFIL-TV. When host Bob Horn was fired in 1956, the station asked Dick Clark, a Syracuse University graduate who had come to WFIL in 1952 as a news announcer, to take his place. In 1957,the show was picked up by ABC-TV for national broadcast and was renamed American Bandstand, making Clark a nationally recognized personality. Aired in the after-school, late-afternoon time slot, its simple ‘record hop’ format – with ‘ladies’ choices’, ‘spotlight dances’, a ‘record revue’ segment and ‘lip-synced’ live performances – delighted millions of teenagers, who used the show to learn new dances, and spawned countless local variants in the process. The standout American Bandstand ‘regulars’ were popular enough to become minor celebrities in their own right.

By the end of the decade, American Bandstand was being carried by 101 affiliates to 20 million teenagers, bringing in $12 million in annual revenues. Clark was financially involved in 33 music-related corporations, including three record companies, a management firm and a pressing plant. His publishing company held copyright on 162 songs, many of which he helped to popularize on his show.

In rock ’n’ roll history, Dick Clark is often positioned opposite DJ Alan Freed as the squeaky-clean advocate of white rock against Freed’s preference for African-American sounds. Clark maintains that the characterization is inaccurate. In 1960, both Clark and Freed were summoned before the Congressional committee investigating payola. While Freed was indicted, Clark emerged unscathed. American Bandstand moved to California in the mid-1960s and continued broadcasting until 1987, but was never again the cultural force it was in the 1950s and early 1960s.

Bibliography

Clark, Dick. 1997. Dick Clark’s American Bandstand. New York: Collins Publishers.

Clark, Dick, and Robinson, Richard. 1976. Rock, Roll and Remember. New York: Crowell.

Shore, Michael, and Clark, Dick. 1985. The History of American Bandstand: From the Fifties to the Eighties. New York: Ballantine.


REEBEE GAROFALO
Copyright Continuum International Publishing Group 2002